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We share real experience on web design, ad management, SEO, Shopify, and digital growth—so you build things that work. Here are the practical ideas that look good, perform better, and convert.
The ad panel said 16x, the till said zero
Meta reported 3 sales and 16.2x; Shopify and GA4 showed zero for the same week. We put three sources side by side, corrected a mistake in our own proposal, and found Meta's real assisted share.
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The ad panel said 16x, the till said zero
Meta reported 3 sales and 16.2x; Shopify and GA4 showed zero for the same week. We put three sources side by side, corrected a mistake in our own proposal, and found Meta's real assisted share.
Half your products may be invisible in your storefront
In a jewellery store 1,011 products — 62% of the catalogue — never appeared in filters. The products existed and were tagged correctly; the bridge from tag to structured field was missing. How we found it, fixed it overnight, and how to check your own store.
Your restaurant menu is invisible to Google — the QR menu is eating your SEO
Four Bodrum restaurants kept their menus in a QR app with no title, description or schema; anyone searching "çökertme kebab" landed on the provider's domain, not the restaurant. How we moved 920 items onto their own sites.
Agencies send you proposals. We send you a demo.
Nobody reads web design proposals; people open working pages. Leave your Google Maps link and within 3 days you get a demo built from your real reviews and photos. Why it's free, how we protect capacity, what the demo pipeline taught us.
Six of nine shoppers vanished on the same screen
The pixel said 8 purchases, the store had 3. We read thirty days of abandoned checkouts one by one: 6 of 9 who reached payment left on the card step, and two of them already had free shipping.
We changed the product title; Google impressions went from 42 to 804
The product title is the single highest-leverage field in Google Shopping. We rewrote one motorcycle-trouser title into search language; with nothing else changed, daily impressions went from 42 to 804.
Five things probably missing from your Google Business listing
We inspected four restaurant listings: one categorised as "Entertainment", one without hours, one without a street number, none linked to a website, one unclaimed. Five gaps and five fixes, with the steps Google only lets the owner do.
Why ChatGPT and Google's AI answers never mention your site
Our own site served crawlers a 712-byte empty shell with one title across 20 pages. One client was cited in 1 of 10 answers vs a competitor's 5. In one sector AI Overviews never appear. Three measurements, four causes, what to do and what not to.
How many of your last 80 reviews did you answer?
We measured four Bodrum restaurants' Google listings on the same day with the same method: zero owner replies on the last 80 reviews. The rival next door answered 79 of 80 and had the highest rating in the area.
Collecting repair fees at the counter
At an authorised phone repair centre, out-of-warranty payments stalled at the counter. The flow we built: technician enters the amount, the customer gets a payment link by SMS, device status is checked online. Transactional SMS needs no marketing consent.
We turned a 14,274-row spreadsheet into 413 customer cards — and found where the data was lying
The real face of merging customer data: one company under three spellings, a 32-character truncation in the source that both merges and splits companies, 1,344 suspicious rows that were only 21 names. From an insurance agency's ledger.
"I don't want ads, fix my ledger"
In ten minutes with an insurance agency the word "ads" never came up: production tracking, collections, customer cards, renewals. The agency's real pain and the system built for it — 1,664 policies, 1,027 customers, one-box search.
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