Half your products may be invisible in your storefront
In a jewellery store 1,011 products — 62% of the catalogue — never appeared in filters. The products existed and were tagged correctly; the bridge from tag to structured field was missing. How we found it, fixed it overnight, and how to check your own store.
Women filter showed 291 products; the admin had 1,200+. Cause: filters read structured product fields, and 1,011 bulk-imported products had tags but empty fields. A second issue: "taş:" vs "tas:" spellings split the same tag.
Fix: a script deriving fields from tags, plus SEO titles, descriptions and alt text; dry run → 20-product test → full run, with backup and one-command rollback. Morning after: Women 1,244, Scorpio 208.
Rule: after any bulk upload, count products in admin vs in storefront filters. Five 15-minute checks for your store.