Curvease
Curvease is a London based shapewear brand dedicated to empowering women of all shapes and sizes. They focus on delivering high quality shapewear that enhances natural curves and provides all-day comfort. The brand also prides itself on sustainability, using eco-friendly materials for their products.
Platform
Shopify
Sector
E-Commerce
Duration
5 weeks
Approach
We focused on creating a mobile-first design to cater to Curvease’s predominantly mobile audience. The project included a complete overhaul of the Homepage, About Page, Product Pages, and Collection Pages. We enhanced product cards and integrated extensive Metafield features to display detailed product attributes. Key additions like a Help Center, AI chatbot, Affiliate Page, and Order Tracking Page further improved functionality. The site was optimized for speed and streamlined navigation to ensure a seamless user experience.
Outcome
The redesigned website resulted in a significant boost in performance, increasing their conversion rate (CR) from 1.5% to 5%. Customers now experience a more intuitive and visually engaging platform that truly represents Curvease’s brand values.
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